Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. James C. Anderson, James A. Narus, Nirmalya Kumar

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets


Value.Merchants.Demonstrating.and.Documenting.Superior.Value.in.Business.Markets.pdf
ISBN: 9781422103357 | 240 pages | 6 Mb


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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets James C. Anderson, James A. Narus, Nirmalya Kumar
Publisher: Harvard Business Review Press



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